using typecoach in leadership coaching
Coaching with TypeCoach
The TypeCoach Verifier makes use of Carl Jung’s theory through the 16 personality types, similar to the Myers-Briggs Type Indicator®.
However, instead of MBTI®’s method of having you answer a series of questions to determine your Type, you learn about each of the type preferences first and are then able to choose which is makes sense about you.
Personality assessment is complex. Whether using TypeCoach or combining it with the MBTI®, Arudia will use these tools to help you learn about yourself as a leader, how to coach your team members, how to collaborate with colleagues on shared goals.

Arudia can use personality assessments as a basis for a board, leadership or staff retreat or workshop!
about typecoach
Arudia often uses TypeCoach along with other leadership assessments to help individuals and teams improve communication, collaboration, and decision-making by understanding personality differences. Here’s how it is applied:
- Self-Awareness:
Participants identify their personality type and learn their natural strengths, challenges, and preferences. - Understanding Others:
TypeCoach provides tools to recognize and adapt to the personality styles of others, fostering better relationships and teamwork. - Practical Communication Tools:
Leaders learn strategies to adjust their communication style to connect effectively with different types of people. - Conflict Resolution:
By understanding type differences, leaders can better navigate and resolve conflicts in the workplace. - Leadership Development:
Participants use insights from TypeCoach to enhance their leadership style, improve team dynamics, and make more informed decisions. - Interactive Learning:
TypeCoach uses engaging resources, like videos and exercises, to reinforce learning and provide actionable techniques.
By integrating TypeCoach into leadership training, organizations empower leaders to build stronger, more cohesive teams and achieve better results.
personality assessment in a Nutshell
The Psychological Type Model is built around four dichotomies: two functions and two attitudes. Every individual has a preference within each dichotomy, which together form their Personality Type (e.g., ESTJ).
Perception Functions (Sensing and Intuition)
The Perception Functions describe how we become aware of information about the environment, ideas, people, and things. These functions are:
- Intuition (N): This comes into play after information is sensed. It involves recognizing patterns, meanings, and implications. Intuition focuses on abstract connections and the “big picture.”
- Sensing (S): This refers to gathering information through the five senses. People with a preference for Sensing focus on what is concrete, observable, and detailed.
Judging Functions (Thinking and Feeling)
The Judging Functions describe how we analyze and make decisions based on what we perceive. These functions are:
- Feeling (F): Feeling relies on subjective criteria, often based on personal values and the impact on people. It considers harmony, empathy, and relationships when making decisions.
- Thinking (T): Thinking relies on objective analysis and logic to make decisions. It focuses on facts, principles, and fairness.
Attitudes: Extraversion and Introversion
The first attitude dichotomy is Extraversion (E) versus Introversion (I).
- Extraversion: People who prefer Extraversion tend to draw energy from the external world of people, activities, and interaction.
- Introversion: People who prefer Introversion are more energized by the inner world of ideas, reflection, and contemplation.
Importantly, this distinction is not about liking or disliking people—it’s about where someone naturally focuses their energy.
Outer-World Orientation (Judging vs. Perceiving)
The final dichotomy describes how a person interacts with the outer world:
- Perceiving Orientation: People who prefer Perceiving use their information-gathering (Sensing or Intuition) function in the outer world. They tend to appear more flexible, spontaneous, and open.
- Judging Orientation: People who prefer Judging use their decision-making (Thinking or Feeling) function in the outer world. They often appear organized, scheduled, and decisive.
We are ready to help you
Assessment tools like TypeCoach offer moments of self-recognition, but the real value lies in working with an expert to turn insights into meaningful actions and lasting growth. This approach is at the heart of Arudia’s coaching philosophy, leading you to your best self and team member!
