Create Your Professional Brand

Define the Why, How, and What You Do So That You
Attract the Best Opportunities

Brand Yourself: 5 Steps to Define Your Professional Brand, Generate Confidence, Create Your Plan


Everybody says you have to build a personal brand and reputation to build your business. But how do you distinguish yourself and be remembered when everyone else has the same goals? And, you’re busy and not only want to network “the right way” but get results for your efforts. In this workshop you will learn:

  • The Five Steps To Create Your Brand and begin to create a brand that authentically reflects who you are and your value;
  • How to translate your brand into talking points so that you’re as prepared and confident when it comes to talking about yourself and your services as you are about legal issues in a client meeting;
  • How to generate confidence and a powerful mindset as needed;
  • Icebreakers, topics, and gracious entrances and exits to your networking practice;
  • To answer “what’s new?” so as you engage rather than bore, or worse yet, squander an opportunity with the ubiquitous “I’m busy;” and
  • To set yourself up for powerful follow up that is appreciated not annoying so that you are building meaningful relationships.

Understand and articulate your personal brand with these helpful tools: