For the Leader in You

Five Simple Steps to Defining Your Professional Brand

goldfish jumping into a bigger tank to represent defining your brand

Everybody says you have to build a professional brand and reputation to succeed. But how do you distinguish yourself and be remembered when everyone else has the same goals? And you’re busy and not only want to network “the right way” and create an attention-getting resume, but you also want to get results for your efforts. You want to attract the right opportunities for you!

Never Struggle with What to Say about Yourself Again!

Have you ever struggled to describe what you do without giving the same old boring answer? Imagine that you’re at an event and, regardless of whether it’s dubbed a “networking event,” you need to know what to say about yourself, even if it’s just a chance meeting in your corporate cafeteria.

Are you frustrated because you’ve sent a number of resumes into the abyss and heard nothing? Whether you’re a seasoned executive or a newly-minted graduate, you need to highlight your experience and what’s special about your skills and strengths so that you attract the right opportunities. Do you need to transform a ho-hum resume into a WOW resume?

If you’ve answered yes to any of these questions, you need to define your brand. Your brand authentically reflects who you are—your value proposition. By defining your brand, you’ll be able to:

  • Translate your brand into talking points so that you’re as prepared and confident when it comes to talking about yourself as you are about the technical aspects of your work;
  • Generate confidence and a powerful mindset as needed; and
  • Answer “what’s new?” so you engage rather than bore or, worse yet, squander an opportunity with the ubiquitous “I’m busy.”

 By defining your personal brand, you’ll also answer these questions for others:

  • Can I count on you to get the job done?
  • Are you the best person for a particular opportunity?
  • Are you worth investing in?
  • Do I want to work with you?
  • Should I hire you?

Follow These Five Steps to Define Your Professional Brand

Follow this five-step process to create your own Messaging Pyramid. In Step 1: Establish a Powerful Mindset, you identify your strengths, which begins the messaging pyramid. You also create the mindset necessary to delivering a brand successfully. In Step 2: Identify “Why,” you began the creation of the brand description by honing in on what drives you to do the work that you do. It’s not the paycheck; it’s what fulfills you about your work. In Step 3: Choose Your Vocabulary, you have some fun with your favorite products so that you can identify your key words and phrases as well as uncover other aspects of your messaging pyramid. In Step 4: Define Your Mission, you hone in on why, how, and what you do, and for whom. Finally, in Step 5: Build Your Brand Description, you pull it all together and voilà! You’ve created your messaging pyramid, have your talking points, can update your resume, and are attracting the best opportunities for you!

Arudia's Messaging Pyramid

Want to learn more? Download our Five Steps to Define Your Professional Brand below so that you can define your brand.

Still have questions? Reach out! We’d love to hear from you!

5 Steps to Develop Your Professional Brand

5 Steps to Defining Your Professional Brand

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