Interview Like A Rock Star

Twenty eighteen is all about getting the job or promotion you want. You’ve identified one, two or maybe even three jobs that would be a step up for you or that you are confident you can succeed at, if given the chance.  But how do you get that chance?

5 Simple Steps to Defining Your Professional Brand

Everybody says you have to build a professional brand and reputation to succeed. But how do you distinguish yourself and be remembered when everyone else has the same goals? Add to that the fact that you’re busy, you want to network “the right way,” AND you need to get results for your efforts. You want to attract the right opportunities for you!

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Wow ‘Em With You!

Everybody says you need executive presence and a personal brand to advance and attract the best opportunities.  But how do you distinguish yourself and be remembered for the value you provide?  Isn’t doing a great job enough?  No! You need a personal brand.  Learn the five steps to create an authentic personal brand and techniques for ensuring that every interaction reinforces your brand so that you are known for the value you provide and the type of problem solver you are.  Ensure that every interaction leaves others not just recognizing your value, but appreciating and steering opportunities your way.

Attract Opportunities With Your Personal Brand

On March 7, 2016, Anne Collier will lead a branding session at the National Council for Behavioral Health Conference in Las Vegas. The participants will leave this session with the beginnings of a brand, elevator pitch, mission statement, point of difference, and messaging. They will gain the necessary tools to enhance their online presence, build their network, and attract more opportunities.

Become a Thought Leader and Get Published

If you’re a lawyer, you probably have already thought about the importance of increasing your professional network and visibility as well as impressing your target audience. You most likely strive for intellectual and professional growth and believe in making a difference. The good news is that you can address both of these challenges, and, consequently, advance your reputation, by establishing yourself as a thought leader. Continue Reading

Branding for Leaders in Behavioral Health

Each spring the National Council for Behavioral Health holds a conference where thought leaders, behavioral health professionals and executives from the nation’s mental health and addiction care organizations come together to share expertise, expand their knowledge of best practices and find solutions to common problems. Among such problems is the challenge of presenting their organizations to the wider community, donors and the government: branding themselves. Continue Reading

Don’t Forget To Network (Even When You’re An Expert)

Last year, I wrote the networking chapter for the book “Marketing Success: How Did She Do That?” The book features successful women lawyers who share their business development advice. I interviewed four women and the points I make below are based on their advice and my own experience as an entrepreneur.

Throughout the chapter I refer to networking as a way of life because, well, it is the way to live if you’re interested in building mutually supportive relationships. While the advice to network is typically couched in “you have to network to develop business or to move ahead in your career,” those who network successfully focus on giving to their networks, truly helping and becoming involved, not just reaping the benefits. In fact, those who adhere to the foregoing succeed because others see them as helpful rather than self-centered. Now that you’ve got the mindset, let’s focus on the “how to.”

First, it’s important to have realistic expectations about what your networking will yield and when. If you don’t, you’ll likely be frustrated and won’t enjoy the process, which will impair your effectiveness. Don’t go to an event and expect to get a new client or opportunity. Go to an event and look forward to seeing people you know and meeting those you don’t. Remember, the results of networking are not immediate. It’s usually the people you’ve known for years who refer business to you overtime. Besides, you’d better know and accept that not every person is going to give you a call. Problems arise on their time, not when you want clients.

Second, be a resource for others. Offer to help, even if the help has nothing to do with your work. When people know you are reliable and that they can trust you to follow through, you are more likely to be trusted with their most important matters, the work that you want. Don’t forget to share articles and materials you’ve written to stay in touch with former clients. Tell them about anticipated developments in the law that would affect their business.

Finally, get involved in organizations and events that you enjoy because when networking is fun, it’s not work. Not only will you build your business, but you’ll build relationships that enrich you in other ways!

Social Media Bootcamp: A Lawyer’s Guide

October 1, 2015 – Anne Collier spoke on the importance of establishing a professional brand and the WBA Social Media Committee walked the participants through how to use the different social media sites. At the end of the presentations, there were small break-out groups where participants received individualized instruction and assistance with their accounts and profiles.