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Build Your Business

Transform Prospects Into Clients

5 Steps to Transform Prospects Into Real Clients, Virtually
Where do you find new business while social distancing and shrinking budgets? How do you ask friends for business or an introduction? How do you determine where to invest your time in networking and other business development activities? Is it worth your time to write an article? We help you pinpoint your strengths and specialties, identify opportunities, and profile your ideal clients. With this program is the foundation of your business-development activities, you’ll know how, what, and when to act.

Build Your Business Workshops

Win Business By Understanding Your Potential Clients
  • This workshop utilizes the insights gained through personality assessments so participants can understand their own strengths, blind spots, potential barriers to success, and communication biases, as well as those of their potential clients and referral sources. Armed with these insights, each participant is able to better relate to clients, gain credibility, and identify strategies for overcoming barriers to successfully develop their own business. The workshop incorporates business development and networking exercises, examples, and practical tips. Participants gain key insights to help identify and make contact with prospects and turn those prospects into clients.
  • This program can be combined with leadership and team development, and can be based on:
  • Myers-Briggs Type Indicator® (Type) and Temperament;
  • Kirton Adaption-Innovation Inventory, which assesses problem-solving style; or
  • The Actualize Leader Profile, which helps you understand and successfully deal with your own and potential clients stress as you develop business.
5 Steps to Define Your Professional Brand
  • Everybody says you have to build a personal brand and reputation to build your business. But how do you distinguish yourself and be remembered when everyone else has the same goals? And, you’re busy and not only want to network “the right way” but get results for your efforts. In this workshop you will learn:

  • The Five Steps To Create Your Brand and begin to create a brand that authentically reflects who you are and your value;
  • How to translate your brand into talking points so that you’re as prepared and confident when it comes to talking about yourself and your services as you are about legal issues in a client meeting;
  • How to generate confidence and a powerful mindset as needed;
  • Icebreakers, topics, and gracious entrances and exits to your networking practice;
  • To answer “what’s new?” so as you engage rather than bore, or worse yet, squander an opportunity with the ubiquitous “I’m busy;” and
  • To set yourself up for powerful follow-up that is appreciated not annoying so that you are building meaningful relationships.
Understand and articulate your personal brand with these helpful tools:
  • Brand Yourself Workbook
  • Brand Yourself Workbook – Fillable Form
  • Tips for Using Social Media to Promote Your Brand
Create Your Firm's Brand
Private, semi-private, and group workshop for people who want to attract the best opportunities.
A solid brand is the promise of a consistent and positive client experience. A powerful brand will highlight your firm’s strengths and inspire confidence, drawing potential clients to you. It articulates the value a potential client would receive when hiring you, distinguishing you from your competition. At this workshop, you’ll create your firm’s brand, elevator pitch, mission statement, point of difference, and messaging. You’ll also learn practical skills for delivering your brand authentically so that instead of feeling like a used-car salesman, you win more business. All this can be the basis for an outstanding new website and other digital marketing.
The Art of Virtual Networking
Private, semi-private, and group workshop for people who want to attract the best opportunities.
A solid brand is the promise of a consistent and positive client experience. A powerful brand will highlight your firm’s strengths and inspire confidence, drawing potential clients to you. It articulates the value a potential client would receive when hiring you, distinguishing you from your competition. At this workshop, you’ll create your firm’s brand, elevator pitch, mission statement, point of difference, and messaging. You’ll also learn practical skills for delivering your brand authentically so that instead of feeling like a used-car salesman, you win more business. All this can be the basis for an outstanding new website and other digital marketing.
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Contact Us annecollier@arudia.com
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